College AD

February 13, 2017

Eastern Michigan University

It was announced on Tuesday, Feb. 7 at the athletic affairs meeting that Eastern Michigan University is currently on pace to having the highest grossing year in school history. EMU has already met its goals in several areas and still has much more time before the fiscal year is over. “FY17 will be a record year in athletics, I'm confident in that,” said Associate Athletic Director for Development, Dan McLean. A major reason contributing to Eastern Michigan University's increase in revenue is that the school has simply been drawing a larger home crowd, as football had a 26 percent increase in attendance at home games this past season, going from an average of 3,532 people per game in 2015 to 4,398 people per game in 2016. Eastern Michigan sold 560 season tickets this past season, a 44 percent from the 2015 season, and the most since the 2003 season. The exposure value of playing in the Bahamas Bowl was valued at $6,215,000, per Joyce Julius & Associates, Inc. The athletics department looks to remain on track to having the highest grossing year in school history as Spring sports will soon be underway...