Business Insider

February 29, 2016

by Kate Taylor

The Girl Scouts just got $5.5 million in free advertising

At the 88th Academy Awards, there were winners outside of the realm of film.

The Girl Scouts received an estimated $5.5 million in free advertising, Joyce Julius & Associates, a firm that analyzes brand placement and sponsorship, told Digiday.

The free advertising came thanks to a bit by host Chris Rock, who brought his daughter and a local Girl Scout troop to the event to sell cookies. Attendees spent more than $65,000 on the treats, with celebrities including Kate Winslet, Mindy Kaling, and even Vice President Joe Biden chipping in...