Kansas City Star

June 20, 2016

by Vahe Gregorian

Cavaliers coach stays true to his hometown of Mexico, Mo

Moments after being so overcome with emotion that he kept his head buried in his hands, Cleveland Cavaliers coach Tyronn Lue was called on to speak Sunday night on national television.

Somehow, he had the presence of mind to give two shoutouts to his hometown of Mexico, Missouri.

Who knows how many people instantly googled the name, John Fennewald figured Monday in The Dugout Bar and Grill on East Monroe Street off the town square, wondering just where and what this town of about 12,000 in mid-Missouri was all about.

As the mentions on Twitter and Facebook zoomed towards trending, Lue's grandmother, Olivia George, cried with joy...

...It was because Lue has always stayed tethered to and grateful for his hometown, which got an instant estimated $416,000 in advertising value for the mention (according to Joyce Julius & Associates) when compared to the cost of a commercial during the broadcast.

It was because it brought an infinite amount more of goodwill…