Crain's Business Detroit

May 2, 2017

by Tyler Clifford

Western Michigan reaps $15 million in media exposure thanks to Corey Davis' No.5 NFL Draft pick

Western Michigan University's stock value soared after Thursday's 2017 NFL Draft.

Ann Arbor-based marketing agency Joyce Julius & Associates Inc. said the Kalamazoo university reaped $15 million worth of media exposure after former wide receiver Corey Davis was selected No. 5 overall by the Tennessee Titans. Davis, who played for the Broncos football team 2013-17, is the NCAA's career receiving yards leader with 5,278 total receiving yards, according to sports-reference.com.

The Chicago native returned for his senior year to help the team go 13-0 in the Mid-American Conference and play in its first major bowl game, against the University of Wisconsin in the Cotton Bowl on Jan. 2 in Arlington, Texas.

The university saw a spike in media coverage across various television, print and social media platforms after Thursday's draft, Joyce Julius said in a news release. ESPN and NFL Network offered the university more than 10 minutes direct attention in on-screen time. More than 220 television programs and 7,300 news articles at the local and national levels across the country alluded to Western Michigan and about 1,800 social media posts offered more exposure throughout the weekend...