For Immediate Release:
Omaha's Hosting of the College World Series Leads to a National Media Exposure Value Exceeding $40 Million
June 29, 2017 – Media coverage surrounding the recently completed 2017 College World Series enabled host city Omaha, Nebraska, to enjoy the national stage for nearly two weeks and garner exposure valued at $41,611,900.
According to research conducted by Joyce Julius & Associates, from June 17 through June 28, Omaha was mentioned on television, in association with the CWS, during more than 3,750 national and regional programs. Additionally, 19,002 news articles, appearing online and in print, referenced the host city.
Social media also contributed to Omaha's raised profile, as more than 6,000 posts over the 12-day period featured the city.
A popular hashtag used by the fan base of the champion University of Florida baseball team encompassed the city's name--#OmahaGators--and accounted for about 15% of the total social media exposure.
As a comparison, the exposure Omaha received this month surrounding the CWS is about double that of what a college bowl game host typically amasses, but approximately 40% less than the site of the National Championship football game.
JJ&A calculates in-broadcast television exposure value by comparing on-screen time and verbal mentions to the estimated cost of a national commercial during the telecast and applying Recognition Grading--which takes into account factors such as size and placement of the image within the frame, as well as brand clutter, and integration of the brand into the activity. Additional media exposure values are determined by comparing the audience size of the placement to the cost of reaching the same size audience through traditional advertising.
About Joyce Julius & Associates, Inc.:
Joyce Julius & Associates, Inc. is the sports and entertainment industry leader in accurate measurement and evaluation of sponsorships and promotional programs. JJ&A's fully customizable, third party research, is highlighted by in-broadcast television exposure monitoring, full media measurements, and fan/consumer perception analyses.
The Ann Arbor, Michigan-based firm has been measuring the impact of corporate sponsorships and branding efforts across all forms of media since 1985. JJ&A analyzes national and regional event television broadcasts, television highlight and news programming, event radio, print media, Internet articles, social media, along with exposure stemming from promotions and advertising, as well as event on-site elements.