For Immediate Release:
Media Coverage of Corey Davis' Top-5 NFL Draft Selection Earns Western Michigan $15 Million of Media Exposure Value
May 2, 2017 – Media coverage following the 1st Round of the 2017 NFL Draft last Thursday night, which saw Corey Davis selected #5 overall by the Tennessee Titans, has enabled Davis' former school, Western Michigan University, to garner more than $15 million of exposure value so far.
According to research conducted by Joyce Julius & Associates, live 1st round draft coverage provided by ESPN and NFL Network accounted for more than 10 minutes of on-screen time and a half-dozen verbal mentions of the university.
An additional 226 television programs, airing at both the national and local level throughout the country, referenced Western Michigan when reporting on the Davis selection, while more than 7,300 print and Internet news articles pertaining to the draft mentioned the Mid-American Conference school by name.
In terms of social media, nearly 1,800 posts, mostly appearing on Twitter immediately following the Davis selection Thursday night, contributed about 7% of Western Michigan's overall exposure throughout the weekend.
JJ&A calculates in-broadcast television exposure value by comparing on-screen time and verbal mentions to the estimated cost of a national commercial during the telecast and applying Recognition Grading--which takes into account factors such as size and placement of the image within the frame, as well as brand clutter, and integration of the brand into the activity. Additional media exposure values are determined by comparing the audience size of the placement to the cost of reaching the same size audience through traditional advertising.
About Joyce Julius & Associates, Inc.:
Joyce Julius & Associates, Inc. is the sports and entertainment industry leader in accurate measurement and evaluation of sponsorships and promotional programs. JJ&A's fully customizable, third party research, is highlighted by in-broadcast television exposure monitoring, full media measurements, and fan/consumer perception analyses.
The Ann Arbor, Michigan-based firm has been measuring the impact of corporate sponsorships and branding efforts across all forms of media since 1985. JJ&A analyzes national and regional event television broadcasts, television highlight and news programming, event radio, print media, Internet articles, social media, along with exposure stemming from promotions and advertising, as well as event on-site elements.