For Immediate Release:
2015 World Series on FOX Analysis
November 6, 2015 –The following in-broadcast television statistics were compiled by Joyce Julius & Associates, which specializes in measuring the scope of sponsorships across all forms of media. 2015 World Series games 1-5 airing on FOX were monitored for announcer mentions.
New York's Citi Field, which hosted games 3, 4 and 5, was referenced by its proper name on 25 occasions during the broadcasts. In comparison, Kansas City's Kauffman Stadium was mentioned just 9 times.
Kansas City's winning manager Ned Yost was mentioned by name 25 fewer times than his counterpart Terry Collins of the Mets.
Kansas City Royals legend and Hall of Famer George Brett was acknowledged by the announcers 9 times, with 5 of the mentions occurring the the Game 1 telecast which featured Brett throwing out the ceremonial first pitch.
About Joyce Julius & Associates, Inc.:
Joyce Julius & Associates, Inc. is the sports and entertainment industry leader in accurate measurement and evaluation of sponsorships and promotional programs. Joyce Julius' fully customizable, third party research is highlighted by in-broadcast television exposure monitoring, full media measurements, and fan/consumer perception analyses.
The Ann Arbor, Michigan-based firm has been measuring the impact of corporate sponsorships across all forms of media since 1985. These forms of media include national and regional event television broadcasts, television highlight and news programming, event radio, print media, Internet articles, social media, along with exposure stemming from promotions and advertising, as well as event on-site elements.