Overview
Joyce Julius is the industry source for accurate measurement and evaluation of sponsorships and promotional programs. A fully customizable approach allows us to provide our clients with exactly the information they need, when they need it. Whether you are seeking results stemming from television in-broadcast branding, a full media measurement, or fan/consumer perception analysis, we work with you to create the right research approach to fit your unique requirements.
Research Applicable For:
| Advertising Agencies | Investors | Properties |
| Athletes | Leagues | Public Figures |
| Brands | Marketing Agencies | Sanctioning Bodies |
| Colleges/Universities | Municipalities | Teams |
| Events | Networks | Venues |
Research Categories:
All clear and in-focus exposure time and verbal references are monitored within the specified broadcast. A value for the accrued exposure is then determined based on the cost of a commercial segment associated with the program. Additionally, a Recognition Grade® methodology option—which takes into consideration digital measurements of logo size, placement and brand clutter, as well as product integration—may be applied to the exposure values for further analysis, accessed via the Joyce Julius Online Portal. (more)
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Every broadcast and major cable network, as well as local television affiliates in the top 200 markets, can be monitored for a sponsoring brand's exposure. Specific highlight-type programming is also available for evaluation. (more)
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News and feature articles appearing within any major newspaper, magazine or web site can be monitored for brand exposure. (more)
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Joyce Julius will tabulate and determine the value for all on-site sources of exposure, ranging from in-venue signage to premium item give-a-ways and hospitality areas. (more)
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Cross-corporate exposure, local advertising, athlete appearances, store displays -- the exposure value generated from these types of activities is precisely measured. (more)
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Recognition, perception and consideration are just some of the results that can be measured by a Joyce Julius survey. These fan intercepts may accompany an exposure analysis, or function as a stand-alone research product. (more)
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Entertainment/Product Integration- |
Joyce Julius will monitor and tabulate the exposure value generated from product placements appearing within any television program or theatric film. |