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Joyce Julius will tabulate the amount of impressions generated from all advertising and promotions surrounding a sponsorship. Recognition Grade® factors, such as brand clutter, placement of the sponsor's name or logo, as well as the number of mentions or visual appearances, are taken into consideration when determining impressions.


A value for these impressions is calculated through the utilization of Joyce Julius' proprietary NTIV® Factor—the average cost to generate one impression through traditional national television advertising. This continually updated factor allows for consistent and precise valuation of impressions generated from all aspects of a sponsorship or promotion.


Please contact a Joyce Julius sales representative for more information.



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